Keith Davis’s journey into mental fitness began with a deeply personal mission. After discovering that a family member was grappling with PTSD following combat service, Keith felt an overwhelming urge to help. Frustrated by the lack of practical tools available, he decided to create his own. He started by developing simple, actionable checklists designed to help individuals struggling with daily tasks take small but significant steps forward. These checklists became the foundation of his first book, "Success Habits," a guide for anyone seeking to rebuild their life one habit at a time.

However, Keith knew that to truly make a difference, he needed to make these tools even more accessible. This led to the creation of his first app, a digital companion to his book, designed to put these life-changing checklists into the hands of anyone who needed them.

Recognizing a broader need for accessible mental health tools, Keith expanded his vision. He transformed his initial app into a comprehensive mental fitness platform, Inner Journey: Mental Clarity, offering users practical, easy-to-use tools to enhance their mental well-being and clarity in a chaotic world.

As a member of the aviation community, Keith saw another opportunity to make a difference. Pilots, like many professionals, face immense pressure to maintain focus and manage stress while on the job. With this in mind, he developed Neuro Journey: Mental Fitness, an app specifically designed to support mental performance and stress management for those in high-stakes professions.

Keith’s passion for helping others didn’t stop there. He partnered with Theresa, a dedicated parent, child, and family wellness advocate, to address the unique challenges faced by parents. Together, they created Parenity: Parent Wellness, an app designed to support parents in managing stress, prioritizing self-care, and maintaining their mental fitness, so they can continue to excel in their most important role: caring for their families.

In 2024, these three apps—Inner Journey, Neuro Journey, and Parenity—came together under the AffirmedYou brand, offering a suite of mental fitness tools for every stage of adult life. Whether you’re a student, a professional, a parent, or an older adult, the AffirmedYou apps provide personalized pathways to mental well-being, empowering users to choose the journey that best supports their needs.